Mattresses are unreasonably expensive, but why should they be? Sure, we spend more time in our beds than nearly anywhere else in our house, but why do we have to spend thousands of dollars for a good, basic mattress that won't leave us in pain when we wake up?
Tuft & Needle wants to change that. They claim that big mattress companies are often marking up beds as much as 1000% to cover retail storefronts, sales commissions, and other marketing gimmicks. By cutting out the middleman and reducing manufacturing cost by designing and crafting in-house, Tuft & Needle are able to sell a high quality mattress in any size you want for $600 or less.
The foams are poured and crafted in Southern California, and the cover is made of natural cotton and is breathable to prevent overheating in the night. The low-VOC foam comes only in a medium-firm that T&N claims suits every sleeping style well, and will retain it's firmness for years.
The Tuft & Needle mattress comes in two thicknesses, a 5" and a 10", and both are compatible with standard sheets. They are delivered free via FedEx and include a 30 night trial in case you're skeptical.
Mattresses are yet another industry that was due for a full-on disruption, and Tuft & Needle is taking charge and doing just that. This bed looks truly promising.