The eyewear industry is one that, up until recently, was overdue for disruption. Most frames were made by a single company, but sold under many different brand names for ridiculously inflated prices. Credit where credit is due, Warby Parker played a huge part in changing this business for the better. Eyewear shouldn't be prohibitively expensive, or complicated to purchase. Thankfully it doesn't have to be anymore.
David Kind is a newcomer to the eyewear market, and frankly I'm thrilled to see what they're bringing to the table. No industry is functional without competition, and I'm happy that there are continuing to be more companies wishing to push the envelope and make buying eyewear the best experience possible.
The process is quite simple and familiar, but there are a few bits that make buying eyewear from David Kind particularly unique. When you sign up on their website, you are asked to upload a photo of yourself, describe experiences you've had with other eyewear, and even rate some sample frame styles. This is because once you sign up with David Kind, you are assigned to a personal stylist that will compile your information, analyze your style and preferences, and come up with six frames that they believe would fit you best.
Once they've chosen your six frames, they're shipped to you via UPS. They, like me, are based in Los Angeles so my box arrived the very next day. Upon cracking open the box, I was immediately taken aback by the quality of the presentation. The box is made of a high quality cork material, and when you open the magnetic flap you are presented with your six frames and a handy mirror on the inside of the flap. This was clearly very well thought out, and with things like eyeglasses, the small details in presentation go a long way.
Included in the box is a brief note from your stylist explaining the frames that they included in your box, and why they think you may like them. They're always available to answer any questions, and will happily send you different frames if you didn't find anything that you're thrilled with.
With each pair of glasses, there is a comment card. You can leave notes for yourself or your stylist, or simply choose which frames you'd like to purchase by just checking a box. Once you're decided, pack it up with a copy of your prescription in the box, send them back to David Kind, and you'll receive your brand new glasses in under 10 days.
Obviously David Kind is not the only company doing this kind of a thing, but what really impressed me about them was their attention to detail and incredibly high quality products. These frames are the real deal--they look beautiful and feel like they should be costing several hundred dollars more. Speaking of cost, each frame is $295, which includes high quality anti-reflective and scratch-resistant prescription lenses. Definitely not the least expensive in the category, but significantly less than you'd pay for fashion-brand glasses, and undoubtedly much higher quality.
I love seeing companies like David Kind create such an enjoyable experience in an industry that was fraught with hassle and unnecessary expensive for so long. They clearly understand the product, the experience, and the customer. I will be buying my next pair of glasses from David Kind, without a doubt.